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Final Product

Individual Evaluation

The initial advert my production group made, after feed back from peers, was a clear illustration of the company (tunnel vision) and viewers were getting confused with the concept behind the advert. Consequent to this myself and Sen (production partner) did some more extensive research into promotional adverts for companies and got the understanding of what is required in a promo advert, therefore we went out and did some extra filming and clear illustrated to the audience the brand and the products they currently sell.

The character used in the promo was myself, I am not a talented actor but I had to fill the place, as the actor we intended to use was not available over the time we had planned to film, however there was no dialogue or dramatic movement required so the final result of my acting was satisfactory and gave the effect we required. The other shot in the advert with out the use of a character I thought were very effective in attracting the target audience, there was the use of graffiti and barbed wire fencing which is every urban, things that engaged interest from the intended audience. Also the use of a time lapse at the start and finish gave an aesthetic title sequence to project the company brand and logo.

The form of stop motion animation we used in our advert was pixilation. With the camera on shutter, it was easy to get a good movement with still images and the photos are taken one by one as the character moves. Some of the shot we inputted into the advert had the use of a zoom, some of these were hard to get a smooth final product, therefore come had to be done multiple times. The same problem occurred when we experimented with doing a pan. We did use one normal video shots in our advert, as we are allowed 25% of it, one of the two video shots we used as a time laps of the sky moving, the effect given off by this was very good and looked very professional with the company logo in front of it.

One of the major strengths that was show by myself and the production team was that considering we had to almost completely start over less the a week before the deadline, we managed to produce our final advert to a good standard in a couple of day, including filming and editing, therefore the strength here was how fast we re-produced our work to meed the deadline and produce and better final advert. A weakness through out the process that i personally found was a lack of communication between myself and my production partner, also as we are close friends we were easily distracted and would go off task at times.

As myself and my production partner are close friends it was easy to work together well most of the time, however at points there were moments were we disagreed, this but a temporary stop to the flow of production. In the end all of the group work was completed and we both put our all in to the practical of filming our final advert.

During the planning stages of the process, both myself and Sen were not to sure on how to compose some of the elements required, such as the dope sheet, it was a long process to get them all correct but we did so in the end. The work was evenly split between all members in the production team so it eased the stress of doing it all alone and meant we could do the things we have our separate strengths in.

The final piece myself and sen produced is similar to the work of Jan Svanmajer, in the way that our final piece is composed of random shots, but random shot of things that will engage the interest of our target audience. Our work wasn't as surreal as the work of Svanmajer but it had similar characteristics, such as the use of random shots to portray the message of the advert, which is awareness of the company. The final piece we produced was similar to a music video we came across that also used random shots of things that engaged the audience to watch the video.

I feel the final product does what a promo advert intends, it is clear to the audience what the company name and logo is and is blunt when projecting the products they sell. I feel we should have used a higher frame rate in order to gain a smoother image with some of the shots, however I do not think its strongly down graded the advert. Even though we had to change our initial idea towards the end of the process, i feel our new idea worked a lot better and is very effective.

Professional Feedback

Filthy candy is company that makes tattoo style clothing and has a similar if not exactly the same target audience as Tunnel Vision.

This is the feedback we have gotten from filth candy, its is very positive and pick up on good points others also have.



User Feedback

Production Diary 

Entry 1: We began shooting the footage at a friends house (the owner of tunnel vision). As we needed to film the graffiti scene, we had to find a place it would not be illegal to graffiti, therefore we chose his shed, after clearing it all out we would begin filming. As we needed dim lighting, we did not realise the red paint we used wouldn't full show up on the shed wall, therefore it took a few attempts with the spot light in different places to get it right how we wanted it. The day was not going as smooth as planned, but then got worse. We started to shoot the bedroom scene, but halfway through myself and my partner had to leave in order to get the last bus home, this completely disrupted our schedule and we would have to start the bedroom scene again as the equipment has been moved. Also we have to find another day the actor is also free to shot.

Entry 2: The actor was not available to film and we needed to get a move on with the filming, therefore i had to take over the roll of the character to get the filming all done. We did almost all of the filming and managed to upload all the photos and do a quick rough cut of the work we have already done. When the photos were put together, the moving image was smooth and have a professional finish but still needed some transition and other edits.

Entry 3: We finished the rest of the filming and produced a complete rough cut, we showed our work to class mates as well and our teacher and none of the fully understood what was going on in the advert, they were confused as to what was being advertised and overall what was going on. As a result of this both myself and Sen decided to almost completely change our advert and put it into more or a promo for the company. After doing more expensive research we immediately began filming. We visited spots near to college and within the first day of re-doing the advert we have produced a time laps and a few other shot.

Entry 4: After uploading all the new footage and mixing it with the footage we already had, we produced our rough edit of the new promo advert. The soundtrack we had previously made matched perfectly for the new pictures we had taken. Before we finished editing we showed the rough cut to our class mates and it made a lot more sense, they agreed with us that the new promo was very effective in advertising the brand and the products they sell. We completed the final edit and are now ready to continue the rest of the project.