Research (Tv Advert)

-Research-

-Our initial idea is to advertise for a niche company, http://www.tunnelvisionuk.com/, they sell ear stretchers for beginners to extremists of ear stretching. Tunnel Vison UK is a small company which started early 2012, currently the company is only website based and specialises in selling ear stretchers but is planning on bringing out a clothing line along side their current products. As seen below we have emailed the company asking for permission to advertise on their behalf. The target audience for the advert would be for people aged between 16 to 25, this is the same target audience as the company its self is.

-After the email above was sent, we received and almost instant reply from the owner of Tunnel Vision UK giving up permission to advertise on his behalf, we will discus our intention with him after myself and Sen have full researched Tv advertising and how stop motion has been used in Tv.

-Stop Motion Used in Tv Advertising- 

Sony used stop motion animation to advertise one of there new phones. The advert use's figures that, with the aid of stop motion, give off the illusion of movement from still frame images. I like the story line to this advert and the aesthetics of the characters. For this advert it is clear the intended audience is for people who like hi tec devises, this would have a mixed gender audience with an age rage of around 16-30 years of age, even though the child like voice in the advert could highlight it is invented for children, clearly this is no the case as smart phones such as this are expensive and made of older people to use the applications on them.

This is an animation for an advert by Guiness, this is a form of stop motion I personally have not seen before. It is a simple stop motion video but very affective. It hardly has anything to do with beer other then the fact you hold the beer with your hand. I really like the use of the hand in the advert and am interested in using this in my own tv advert with the use of stop motion.  

Another advert by sony uses claymation, the mass extent of the patience and persion of this advert is huge. An advert of this extent using stop motion would be a lengthy process, having to shape the clay of each frame and keep the rhythm consistant. To produce something of this extent under the budget we have will not work well and wouldn't give the aesthetic pleasure other forms of stop motion would.

This advert for Microsoft Xbox also uses claymation, this advert really highlights how much you can do with stop motion and how detailed it can be with the use of clay, however doing something like this requires a lot of artistic skill, something we are not able to get. This advert is inspiring but nothing something myself and sen will be able to produce.