-Present Stop Motion Animations-
Stop motion animation is used in a wide range of media related areas, this page will give examples of where it is used and how.
Commercial entertainment:
-TV programmes: stop motion animation is used in a range of TV programmes, mostly under the genre of children's programs, this is because the are animations and animations primarily attract a children's audience. The most common use of stop motion within TV programs is claymation, for example shaun the sheep, but some have used paper cut outs such as south park (the older seasons).
Shaun the sheep is a children's program on the BBC. The technique used from this is claymation, it is a very good technique to attack a child audience as of the aesthetic appeal it gives off. Aardman are the produers of Shaun the sheep therefore their influence would have been drawn from their other work such as Wollace and Gromit and Chicken Run.
-TV idents: TV idents are clips that aid the TV channel advertising itself within its own air time. Stop motion animation is seen as a good quirky way in which to do this. E4 use's stop motion in their TV idents with the use of claymation and pixilation. There is not fixed genre for this as it is effectively an advert of a TV channel.
From the way E4 present their stop motion TV idents, they use a relatively surreal technique using claymation, therefore there work would have been influenced by the work of Jan Svankmajer.
Advertising: Even though stop motion animation is a relatively old form of project moving image, it is seen to be quite a modern from on advertising. Similar to the TV idents, it is a quirky way to portray the messages an advert is trying to present to the viewers. When stop motion is used in an advert, it is clear to the audience this is the technique used therefore produces a lot of discussion their from extends on brand awareness.
Guiness used stop motion to aid the advertising of their brand, the advert is quirk and builds anticipation with the viewer and it keep them thinking about what the advert is advertising while keeping them interested with whats happening on screen with and original storyline.
Music Video's:Just like advertising and TV idents, the use of stop motion in music videos is a quirky way to portray what the music video intends. The use of stop motion is an open door to be creative and this is what is projected within stop motion music videos. There are so many different things that could be used with stop motion to show things such as the beat of the music, the speed and to highlight the mood of the music playing in that background. Stop motion in music videos is an attractive visual for music to be played with as it makes the audience listen to the music as the stop motion is made to fit with it.
Music Video's:Just like advertising and TV idents, the use of stop motion in music videos is a quirky way to portray what the music video intends. The use of stop motion is an open door to be creative and this is what is projected within stop motion music videos. There are so many different things that could be used with stop motion to show things such as the beat of the music, the speed and to highlight the mood of the music playing in that background. Stop motion in music videos is an attractive visual for music to be played with as it makes the audience listen to the music as the stop motion is made to fit with it.
This is a great example of a music video that in a very clever and precise way uses stop motion. The visual imagery in this music video almost forces to view to watch it as it is something very quirky and different from the conventional music video. This particular music video uses the technique of pixelation to aid the music.
Computer Games:
As an alternative to CGI, stop motion is used in computer games to generate the movement of the characters in the game. The characters and animated one frame at a time, they are the imcorporated into the CGI elements of the computer game with the use of digital photography. The characters are most often made from clay. An example of a stop motion character in computer games is clay fighter.
Computer Games:
As an alternative to CGI, stop motion is used in computer games to generate the movement of the characters in the game. The characters and animated one frame at a time, they are the imcorporated into the CGI elements of the computer game with the use of digital photography. The characters are most often made from clay. An example of a stop motion character in computer games is clay fighter.
